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My first ever Search Engine Land post went live today!!! Am I excited? You freaking bet I’m excited! I feel like like I just got accepted into my dream college or something. 

Anyway, here’s the intro to the post which covers several PR tactics search marketers can use to build links:

A huge, HUGE thanks to Elisabeth and Greg for the great big push to get writing. 

Read the full post here.

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I Need Your Votes for ad:tech NY 2013!

I received an awesome email yesterday letting me know that my ad:tech New York pitch was one of the 50 finalists. Awesome right?!?

Well it is awesome but that doesn’t mean it’s over. In a super cool move, the organizers are letting the public vote on the sessions. That’s where I need YOU!

Please help my session get picked by voting for “Search & Social: Integration Tactics for Success”.

Here’s the link: http://bit.ly/174kT2c

Voting is open until May 17th so vote as many times as you can. THANKS!

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In my latest iMedia post I break down the ways marketers are already incorporating SEO into their everyday activities, both online and offline. Here’s an excerpt:

Public Relations

Over the past year, we’ve seen a large number of SEO’s talking about the overlap of SEO and PR. The reason: If your company is doing any sort of press outreach, you’re helping your search efforts in a big way.

Link building has shifted from “get as many links as possible” to “focus on high quality links from authority sites.” The sites public relations professionals tend to target (think NYTimes, Washington Post) are high quality and high authority. On that same note, large sites tend to rank well in search engines, giving your brand another opportunity to show up in the results.

Tip: While brand mentions are great, make sure your PR team focuses on obtaining links to your site when possible. Sometimes it’s as simple as asking.

Read the full post here.

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30 Day Challenge: April Recap

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This year, I decided that to help hold myself to these challenges and better remember the months, I’m going to write a recap. 

30-Day Challenge: 

  • No desserts
  • Have a glass of OJ every day

April Recap:

Let me just start this recap by saying that it wasn’t even 3pm today before I had my first cookie. Mmm desserts.

This month was definitely tough but one of my most successful to date. I didn’t eat any desserts despite being at a conference, Taste of the Nation, a wedding, and having a really shitty week. Also, you know what that wedding had? An ENTIRE TABLE of desserts.

I’d like to be able to tell you that I lost some weight not eating desserts but not only would I be lying, I’d be glossing over the fact I just ripped a pair of jeans about ten minutes ago. True story.

As for the OJ, I probably missed five days in total. Three of those were travel days and one I was sick. Yeah, yeah, excuses, excuses. Either way, I feel pretty good about it and may have a glass of orange juice tonight for the heck of it.

One of my biggest successes this month was in checking off an item on my life list - Watch Citizen Kane. Done! 

Citizen Kane has been a movie I’ve always wanted to watch and now I can say I did. I can also say I really enjoyed it. I don’t know why I’ve always wanted to watch it but I think it’s because it constantly ranks as the #1 movie ever made. For being made in the 1940’s, it’s extremely relevant to today.

Anyway, April was a good month. I got to visit San Francisco, NYC and Raleigh, catch up with a lot of old friends, and was pretty successful in my challenges. Hooray!

May Challenges: 

  • No Pizza
  • Have to run 4x per week

Welp, I guess I’d better go for a run!

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I’m Speaking at SMX Advanced!

I am speaking at SMX Advanced

I’m starting to feel like this blog is becoming only about speaking and blog posts and that’s not cool. The last month or so has been crazy and I’m planning to get back to Brands of the Week and other marketing-related posts in May. But in the meantime…

I’m speaking at SMX Advanced!!!!

SMX Advanced is my favorite SMX show because you not only get killer info, but it’s a lot smaller and more personal than the other shows (here’s my recap from last year). This one is also extra special to me because I got the email last Tuesday and I gotta tell ya, I really needed some good news.

Seeing that acceptance email will never get old. You really never know if your pitch will be the one they choose, so when it is, it’s a truly great feeling. To be able to speak in front of your peers is an honor that should never be taken for granted.

Anyway, the other awesome piece is I’m speaking on a social panel, which will be an SMX first for me. Here are the details:

Top Social Tactics for the Search Marketer

Integrating your search and social media efforts can dramatically improve your marketing results, but where do you start? Speakers in this “speed-round” session will share their favorite authority-building social tips for search, including using Facebook, Open Graph technology, Google+, Twitter and more.

I can’t wait for the show and to be back in Seattle. I love that city (even if you happen to rip your pants while hiking) and even better, my mom is going to come out after the conference and we’re going to spend the weekend out west. 

Looking forward to seeing old friends and making new ones!

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A Moment to Reflect…

boston marathon 2013

I took this picture right across from the grand stands yesterday about 10 minutes before the first explosion. A minute or so after I took it, I stopped directly in front of the finish line to watch the runners. I remember the race clock reading 3:58 and thinking it was amazing these people were finishing in 4 hours.

As I walked past the finish line, Joey McIntyre of New Kids on the Block was just finishing. I stopped when I heard his name and then I started walking a bit faster to try and catch a glimpse. I kept walking. I took a left at Copley, a right on Newbury St, and two blocks later, cut up Arlington. I was in the middle of the Boylston & Arlington intersection when I heard the explosion and saw the smoke. 

I stopped for a second and then kept walking. 

I thought it was a blown transformer. 

Another explosion. 

I kept walking.

I thought maybe someone had just completed a marathon fete and they were celebrating with canons. 

I kept walking.

When I saw all the police cars and ambulances go flying by, I knew something was wrong. 

I stopped walking. 

I checked Twitter. I tried to find out what was happening. People were just standing around looking. Others were continuing on their day with no idea what had just happened. I stopped to talk to a family who’s daughter had just completed the race and they were almost in tears. They didn’t know where to go. They didn’t know what to do. They just wanted to be out of the city. 

And then I kept walking, trying to get home as fast as I could.

I don’t really remember the walk home after that. I tried to keep up with everything that was happening but there weren’t any answers. My friends were all texting but no one could make calls. Everyone was ok but no one really knew what was going on 

I got home, turned on the news and I lost it. 

I couldn’t believe what had just happened. The horrific videos, the stories, the images…I can’t put it into words.

If you’ve seen the photos, you know the place I was standing in the picture above is almost the exact spot it happened. If you’ve seen the videos, the race clock was reading 4:08 in one and 4:10 in another. 

……..

I don’t know why this happened. 

I don’t know why a person would do this to other people. 

I don’t know why the people who were standing there were standing there just then.

I don’t know why it happened at that exact time.

I don’t know why I decided to keep walking.

……..

I am extremely sad for the people who were standing there and for their friends and families. It’s hard to watch the news. It’s hard to type this without tears. 

I don’t know why.

I do know I am amazingly grateful for the life I have. For the people in my life. For the calls, texts, tweets, messages. For the people I spent the evening with that provided comfort, food, and amazingly even a few laughs. For my coworker who was a block away and was safe and in the office today.

I am grateful for that and much, much more.

…….

The mayor’s office set up a fund to donate to victims. Please do so here.

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Wow! I Just Spoke at Ad:Tech

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I’m sort of coming off an emotional high right now so maybe it’s not the best time to write a post. Or maybe it is. Either way, here it goes…

About two hours ago, I spoke on a social media panel with the following people:

  • Ekaterina Walter • Social Media Innovator, Intel
  • Jascha Kaykas-Wolff • CMO, Mindjet
  • Wayne St. Amand • VP Marketing, Crimson Hexagon
  • Wendy Lea • CEO, Get Satisfaction

Those are seriously successful people and I can’t believe I was lucky enough to sit up on a panel with them and present my thoughts and opinions on social media. 

I noted a few weeks back what a big deal speaking at ad:tech was for me, and I legitimately hadn’t been this nervous about speaking in a while. I practiced and rehearsed in my room over and over (sorry hotel neighbors), and I really tried to think about the audience and how to engage them (check out this book, Confessions of a Public Speaker, that Jonathon Coleman recommended in one of his posts. It was very helpful!). I also didn’t eat lunch…if you know me, that’s a rarity! 

I think (and hope) it paid off. People came up after to say hi and ask questions, which I always appreciate. I also saw these tweets which genuinely made me happy:

One of my goals in any talk is to give people real things they can do. Whether they are a small, medium, or enterprise size business, I want them to be able to connect and walk away feeling like they can go do the same things we’re doing. Rah! Rah! Internet! 

Anyway, this conference really was a whole new world. It was world where search is merely a secondhand thought. It’s a world with big brands, big names, and big budgets! It was extremely interesting for me to hear about display, mobile, media buys, etc. beyond the search element. It was also really weird! And amazing! 

I want to express my gratitude to the ad:tech team for having me and for all the hard work they put in to make a show like that happen. Thanks for a great show and I hope to have the chance to speak again! 

I should also add that I am extremely grateful for the support that KoMarketing and particularly Derek gives me during these types of things. From helping with the pitch, to helping with the presentation outline, to the extra supportive and encouraging texts and emails, I am very lucky to work for such a great company. 

Back to Boston we go! 

Here is my presentation:


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A beautiful day in San Francisco. Clear skies and the Bay Bridge. 

A beautiful day in San Francisco. Clear skies and the Bay Bridge. 

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A few months back Derek saw that Direct Marketing News was sourcing a story on B2B content strategies. I reached out and ended up having a great conversation with Sarah Shearman, the author of the article. The post went live today and has some good info on content marketing from a few different marketers. Here’s my excerpt:

Qualcomm has put its marketing muscle behind the venture, but it’s possible to take a lower-cost approach. “A lot of people don’t take advantage of the amount of freelance writers out there,” says Casie Gillette, director of online marketing at B2B marketing firm KoMarketing Associates.

To maximize the investment in content, it’s vital to build out an editorial calendar as part of a content strategy. “Putting even a loose content schedule in place around key events,  like product launches and innovations, keeps you on track and holds you accountable,” Gillette says.

Thanks for the include Sarah! Read the full article here.

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30 Day Challenge: March Recap

This year, I decided that to help hold myself to these challenges and better remember the months, I’m going to write a recap. 

30-Day Challenge: 

  • No online shopping
  • Have to get up before 7am M-F

March Recap:

I really enjoyed this challenge because it forced me to think about if I really needed something. Do I like that song so much that in a month I’ll still want it? Do I need to download a movie now or can I read a book instead? 

I’d like to say a month of no online shopping kept me from shopping at all but that would be far from the truth. While I did end up with a new pair of shoes and purse this month, I can proudly say that neither of the items were bought online. Success!

I did have to book flights and hotels online but that was for work so I’m going to say that challenge was a 100% success.  

In terms of my second challenge of getting up before 7am M-F, I started off the month super strong and ended very poorly. The first two weeks were great and I felt like it’d be an easy month. A week in California immediately followed by St. Patty’s day weekend changed that pretty quickly and I had a heck of a time recovering. Overall, I’d say it was a 50% success. 

April Challenge: 

  • No desserts
  • Have to drink a glass of OJ every day

Cheers to spring!