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Marty Weintraub at Aimclear is one of my favorite people in the world. This past month at SMX East, I was fortunate enough to run about the expo floor and talk B2B marketing and social media. 

I would love to see the outtakes from this but here is the main video » 

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SMX East 2014: Competitive Research for SEO

I will hopefully get to write a SMX East recap at some point but for now, here is my presentation on Competitive Research for SEO:

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For me, it’s easy to get caught up being in the search industry. What I mean by that is, it’s easy to only think about search and forget that there’s a whole other world out there that doesn’t know or care about it.

In my latest Search Engine Land post, I look at how we as link builders need to shift our messaging to focus less on the link and more on the relationship. Here’s an excerpt:

It’s true! Have you ever talked to a friend not in the SEO or marketing industry about link building? Your friend may understand the concept, but it can take quite a bit of explaining. You walk them through the steps and logic and reasoning, and even then you may still hear questions like, “Do you add a link to them?” or “What do they get from it?”

This is a common issue that we as link builders face every day. It’s also something that we need to consider and incorporate into our campaigns.

Read the full post at Search Engine Land » 

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Michelle Lowry was kind enough to let me guest post on Isoosi again this month. Since I tend to write a lot about link building and B2B on other sites, it’s nice to have a chance to write something a little bit different.

In this post, I look at how companies can get their brand into the conversation and at the front of people’s minds. Here’s an excerpt:

What do I mean by “part of the conversation?” Let’s take KoMarketing for example. One of the goals of KoMarketing is to be an essential online resource in the B2B space. When people think B2B online marketing, we want them to think about KoMarketing. When someone asks, “Do you know of a company that specifically works with B2B companies?” we want them to say KoMarketing. We want to be the brand that comes to mind. We want to be part of the conversation.

Read the full post at ISOOSI »

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It’s no secret that link building is hard. It’s hard, it’s becoming more difficult, it takes time, and even when you think you’ve done everything right, it turns out you may have missed something. 

In my latest Search Engine Land article I look at five uncommon mistakes you might be making. Here’s an excerpt:

You spent time identifying a site, identifying a person, finding their contact email, interacting with them, crafting the perfect email…and after you hit send on that email…you never hear from them. Did your email get lost? Did it go to spam? Why are they not responding? I thought we were friends.

With the average professional receiving over 300 emails per week, it’s easy to see how an email might be overlooked or simply forgotten about. I can’t tell you how many times I’ve opened an email, responded to it, only to realize a week later I didn’t actually respond at all.

Read the full article here »

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I’ll Be Speaking at #SMX East 2014!

I am speaking at SMX East

To say I’ve taken this year off when it comes to conferences would be a bit of an understatement. Last year, I spoke at seven shows and attended two others. This year, I’ve been to two. However…I am pumped to say that SMX East will be my third! 

I just love SMX shows so much and while some of my good friends won’t be there this year (tear), lots of others will. There are a ton of people speaking and/or attending that I can’t wait to meet. And…I’m pretty psyched about my panel, which is a new topic for me. Here are the details:

Competitive Research For SEO

Your competitors have top rankings in search results for some of your prime keywords. So how did they do it? Savvy SEOs know how to analyze and understand the strategies of the competition, and then use that knowledge to rev up their own efforts to achieve even greater visibility and reach. During this panel, our experts will discuss the tools and tactics they use to mine valuable competitive insights, and use that knowledge to maximize their own SEO strategies.

Date: Tues, September 30th

Time: 10:45am

Best of Show / Key SMX Takeaways

After three days of thought leadership, meaningful insights and tactical tips, you’ll be sure to have your own list of top takeaways, favorite speakers and sessions. Of course, you couldn’t attend every session – but have no fear! In this session you’ll hear from speakers and attendees what they found most valuable, as we recap the best information from the show.

Date: Thur, October 2nd

Time: 3:45pm

Hope to see you there!

*Updated 9/2/2014

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Something that isn’t always discussed regarding link building is how it’s organized. There can be a ton of moving parts and keeping everything and everyone on the same page can be difficult. So this month, I looked at 8 tools that help keep your link building campaigns organized. Here’s an excerpt:

Read the full article here »>

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30 Day Challenge: June & July 2014

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June & July Recap

It’s been a whirlwind of two months here! Between travel, moving, work, other blog obligations…I haven’t really had much time to write here. That doesn’t mean my challenges aren’t still happening though.

In fact, both of my June and July challenges went pretty well. I did my sit-ups all but two days and I was up almost every weekday before 7:30am (I modified that from 7…too early). It’s always nice being up early but man oh man do I love to sleep. In fact, I slept until 10:30 on Sunday and it was glorious.

I’m trying to be better about getting up earlier during the week as there’s something to be said about getting to work and getting your day organized early, but we’ll see.

August Challenge

No fried food. This is one of my favorite challenges I do because it’s hard, but it’s also good for me. I don’t know if this is a challenge for most people but if you know my love of chicken wings and french fries, you’ll understand how difficult this is.

I’ve also decided to add No Beer to the list because well…I’m finally on a consistent running schedule and if I can eliminate beer and fried food from my diet, my body should be happy. Plus, no beer doesn’t mean I can’t drink at all, it just means no beer.

Here’s to a healthy August! 

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The saying “Old Habits Die Hard” is popular for a reason. It can be hard to stop doing something you’ve done for so long. More so, it can be hard to stop doing something that is currently helping you. 

In this month’s Search Engine Land article, I look at bad link building habits people need to stop doing. Here’s an excerpt:

“We got them a PR7 link.” If someone said that to me eight years ago, I’d think that was great. If someone said that to me now, I’d smile and ask them what it means for their business. Is it press? Is it going to send leads? Is it a major industry site? If yes, then those things are exciting. If someone is excited simply because it’s a PR7 site, that’s the wrong way to look at it.

Read the full article »>

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30 Day Challenge: May 2014

May Recap

Woo! A successful month! This was a challenge that I really wanted to kill (not that I don’t typically but this was extra close to my heart).

I used to run quite a bit. I ran a half marathon in 2009 and was continuing my training for a full marathon. Unfortunately, I ended up with a knee injury and just couldn’t get back into running. Five years later…I’m finally getting back there.

My goal was a 5k but instead I signed up for a 5 miler. While I had to walk for a couple minutes, I did it. More importantly, I am back running consistently and have even signed up for another race in June.

June Challenge

My June challenge was initially to not watch TV after 9…however, as I sit here typing this, it’s 9:32 and the TV is on. Even though I’m not the one watching it, I’d be lying if I said I haven’t glanced here and there (What? It’s the Bachelorette). So…I’m going to switch out June with September and instead do 200 sit-ups each day. My abs will thank me in 30 days.