
Originally from Rochester, NY, I graduated from Marietta College (Ohio) in 2004 with a degree in Advertising & Public Relations.
I moved to North Carolina in 2004 and found myself working as an SEO analyst at a pretty large company with some of the top talents in the field. It was here I learned the ins and outs of SEO and would begin to see just how the online marketing world would evolve.
After a move to Boston and three years in the agency world, working with clients big and small, I decided that like Lebron, I was going to take my talents elsewhere: in-house.
From 2009-2012 I worked at Grasshopper, a start-up based in Needham, MA. During that time, I was responsible for implementing and managing the online marketing strategies for Grasshopper.com & Chargify.com, including SEO, PPC, Social, Blogging, Retargeting, Email, Analytics and even some TV.
After a few years in house, I am currently back on the consulting side working as the Director of Online Marketing at Komarketing (check us out!), a B2B digital marketing firm in downtown Boston.
I am enormously passionate about what I do and will freely admit that I’m a bit of a nerd for loving the internet so much.
Also, my name is pronounced kay-see, not cass-ee. Thanks mom.
Find Me
- Twitter (@casieg)
- SlideShare
Speaking Gigs
- SMX West 2012, 2014, 2015, 2016, 2017
- Pubcon Vegas 2015, 2016, 2017
- SearchLove Boston 2015
- SMX East 2012, 2013, 2014, 2015
- SearchLove London 2015
- SMX Advanced 2012, 2013
- ad:tech San Francisco 2013
The Written Word
A few places I have written and continue to write today:
- KoMarketing
- Search Engine Journal
- Search Engine Land
- SocialMedia.org
- Salesforce
Webinars & Video Interviews
Random Other Things
